These individuals present a powerful combination of experience, knowledge & passion that we apply to your business every step of the way

Kyle Aspinall – Managing Director

Kyle is a 15 year eCommerce veteran and the founder & MD of Exceed Online. He is the visionary powerhouse behind Exceed and sets our core strategic direction as a business. Kyle remains involved in client engagements at a strategic level and brings a wealth of eCommerce experience to the table – experience gained within both aggressive start-ups and high growth enterprises in New Zealand, Australia & internationally. He is a lateral thinker and often sees what others miss, bringing unique perspectives to modern commerce through the unique lens of a business owner.


Mark Garrity – Head of User Experience

Originally from Scotland, Mark is the Head of User Experience at Exceed. He has been involved in digital for the last 10 years and is a professional member of the Interaction Design Foundation, a global professionals association for UX Designers. During his time in the UK, Mark gained a wealth of experience from exposure to high profile clients such as EA Games, Reading Festival, Lastminute.com & Virgin Atlantic. Over the last 6 years Mark has worked with Exceed on a range of key eCommerce projects for various well known and emerging Australian & Kiwi brands. He has a keen eye for all that goes into creating a great first and lasting impression. Brand, passion, story, relationship, engagement and seamless are all words that describe the digital experiences that Mark helps to craft with and for our clients.


Jason Greenwood – Senior eBusiness Consultant

Jason hails from the USA originally but has been working in digital in ANZ for over 12 years. As a former 7+ year pure-play eCommerce business founder & owner, he deeply appreciates both the opportunities and challenges that omni-channel commerce represents. Jason joined Exceed as a Key Account Manager within the digital marketing team and has since progressed steadily into a much deeper full spectrum digital advisory position. Jason is Magento Solution Specialist certified, signifying his understanding of deep business needs & process analysis in relation to commerce solution design. Jason consults on data modelling & presentation, functional, operational & integrational areas of our solutions in conjunction with our designers & solution architects for clients in Australia, New Zealand and beyond. Jason helps brands better understand the ways in which customers want to shop across channels and helps craft solutions that meet these evolving expectations.


Dina Storer – Online Conversion Specialist

Dina has been working in digital for over 10 years. She has a good grasp of UI/UX, content, story and digital marketing technologies & tactics – all with a particular focus on the customer conversion journey. She guides our clients on how to streamline, automate and enhance customer engagement to help ensure they remain loyal and happy. Dina works closely with our internal teams and a clients’ marketing lead to help them crystallise their marketing strategy. She also provides guidance on how our solutions and services can be combined with their own resources to maximise conversion and foster long term, genuine relationships between brands and their customers. Dina is an important resource during the pre-production phase as she reviews key data points and expertly identifies & recommends key marketing functionality to meet business needs and revenue growth goals.


Dan Chen – Technical Lead

Dan has many years of real world commerce technology experience, both agency and merchant side. He is a Magento Certified+ developer and also possesses the unique ability to help translate complex business requirements into real world business solutions on multiple platforms. Dan often acts as a ‘translator’, helping interpret what EXCEED clients want to achieve and then contributing to solution architecture and documentation. He also ensures that the envisioned solution is built to the highest technical & functional standards by our development teams. He acts as a team mentor, technology screener, delivery team technical expert and sometimes even gets his hands dirty with expert coding & complex issue troubleshooting along the way.