The Kiwi DIY philosophy does not work online
Kiwi’s are famous for doing things on their own, whether it be building a fence or fixing things around the house. The notion of being a “Jack of all trades” has always been beneficial for so many years because it saves you money. The issue Exceed Online faces is watching Kiwi’s applying this philosophy to the web by trying to fix, manage and improve the performance of their website.
Every single day our Support team are busy undoing all the damage created by those who think they can make changes to the website to save a bit of money. In fact it ends up costing them double. First, time is wasted by those trying to learn how to make the changes, then the changes are made, then they pay Exceed Online to repair the damage and finally, they pay Exceed to complete the changes they wanted in the first place.
Don’t get me wrong, it is critical for everyone to learn how to manage their products (for eCommerce) and be able to manage pricing, product images, and content around products. All this information required to sell online is “Online Merchandising” basics.
Troubles arise when clients try to change the design, modify images in precarious places, adjust flash files, try to interpret Google Analytics, manage Adwords, or install extensions.
So, don’t take yourself out of your comfort zone. Do what you do best (your business) and bring in the eCommerce Specialists and let them do what they do best. In the long run not only will you save money, you will make more of it!
Seconded!
I agree with this Greg, growing up I always had quotes stuck on my wall or pinned on my door, the one specific one was “Knowledge is Power” & “Wisdom comes with Experience” the way this works and can only be effective is that we depend on each other’s expertise to make the cycle work faster, simpler and better as the web teaches us all of the above alone
Thank you for sharing this. I’m always looking for smart resources to send to clients and contractors, and this post is absolutely worth sharing!
Thank you for give very nice informations What a cool site.
Thank you for give very nice knowledges What a cool site.