You’ll learn:

• What you really need to take full advantage of Magento
• Why Magento being “free” is not it’s biggest advantage
• What you need to do to generate more traffic and sales with Magento
• Why Magento’s rich feature set could be your downfall
• What you’ll need to do to get your Magento store up and running
• Why Magento, with the right planning, is the hands down winner in the eCommerce platform war