Role Reversal

by Claire Anderson

Everyone in society juggles multiple roles – father, mother, son, daughter, sister, brother, manager, client, supplier, workmate… Perhaps this has confused the lines as to when we are required to step into a particular role and when we should leave it to the specialists.

I often wonder whether a patient would tell a heart surgeon how to undertake their double bypass surgery. Can you imagine saying to your doctor “it is easy, just clear the blockage”. While the Exceed Online teams are not heart surgeons we are specialists in the online industry. Like surgeons our experience has developed over years of experience and training making us understand the steps and time that is needed to achieve a successful online business.

Unfortunately I see successful projects affected by clients choosing to add another role to their bow. This can result in a misunderstanding of the complexities involved in the process including requests for the ‘heart surgeon’ to take shortcuts (that Exceed know will only lead to disaster later down the track); or the expectation that the ‘surgery’ is done in only half the time it actually takes because “it is easy”.

To be honest there isn’t a need for another role to be added to our clients already busy lives. Exceed Online has completed hundreds of successful projects and are more than happy to share their knowledge. By letting the specialists do what they do best, a seamless online business can be launched.