No 1 Shoes

The Marketing team at No 1 Shoes had concerns over the poor visibility of the old No 1 Shoes website. No matter what No 1 Shoes did, the website would not rank highly for any terms relating to their company name or for generic keywords such as “shoe”.

The Situation:

No 1 Shoes was on old website technology and had no one to conduct Search Engine Optimisation (SEO) services
No 1 Shoes new they had a problem when they found out their old website does not rank in Google for their company name.  No 1 Shoes recognised their substantial communications budget for Radio and Television was not being fully utilised because people were not able to find the website when they enter the company name or variations of the company name into Google (No 1 Shoes, No 1 Shoe Warehouse etc…).

The Solution:

Exceed Online conducted an SEO audit on the No 1 Shoes website and found it was impossible to build Google visibility on the existing technology platform.  Exceed Online recommended two solutions:  build a new website on technology which is built around Google’s requirements, and have the Exceed SEO experts conduct best practice SEO services on the entire website to build visibility for not only branded/company terms (i.e. “No 1 Shoes”), but for unbranded terms as well (i.e. “shoes”).

The Results:

Organic (Free) traffic has grown by 411% three months after the new website went live.
The No 1 Shoes websites organic visibility grew so quickly, traffic volumes to the website quadrupled three months after the website went live and the SEO services implemented.  The No 1 Shoes website is now visible for every variation of the company name and has prominence for extremely competitive keyword terms such as “Shoe”, where the website now ranks in the #1 position organically.

Quote:

“The team at Exceed Online helped our website become visible in Google and are responsible for the amazing increase in free traffic for our website.  Thanks Exceed!”
Steve Marples, Marketing Manager No 1 Shoes