The Situation

Mitre 10 came to Exceed with a popular website, yet their analytics (Urchin) was not customised to match their unique business objectives. Without a proper analytics set-up, many changes to their website were based on best guess, not best practice.

The Solution

Exceed upgraded Mitre 10 to Google Analytics, then set about customising their analytics to report on what really mattered. Their dashboard was configured to have the key statistics instantly visible. Full eCommerce tracking was put in place to track the most relevant goal funnels and the Mitre 10 team were fully trained on analysing their results and turning them into actionable improvements.

The Results

Mitre 10 now gains valuable insights into how visitors find and use their website, removing the guesswork from continuous improvement of their online business.