The Situation

Avis, challenged Exceed to translate their offline success to the online medium.

Amongst other problems, Avis came to Exceed with no organic search engine rankings for any search terms (including their own brand name!), up to a month’s wait for even minor changes to be made to their site, and a booking process that did not even let customers select a rental location until 4 steps into a long booking process.

The Results

Just 3 months into their partnership with Exceed, online revenue increased by 19.25% with a site-wide conversion rate increase of 22.5%.

Revenue from organic search terms increased by 825% within the first 12 months.

Amazingly, the dramatic increase in revenue meant Avis took a record-breaking 3 days to see a return on what they had invested in their website development with Exceed.