I Want…

by Claire Anderson

We all live in a society full of wants. Some are basic necessities – food, water, warmth – which can more accurately be classed as needs. Others are unfounded demands. 

On a daily basis the Exceed Project Team listens to the wants of businesses:

• I want to have the background colour of my website changed…
• I want lots of space so that I can ad advertising banners to my website…
• I want a custom greeting message for visitors to my website…
• I want…

What happened to businesses delivering an eCommerce store that met their customer’s needs? Sure a website can be an extension of your personality if you chose it to be but does that actually generate online sales?

The next time you have a ‘want’, take the time to ask yourself – will visitors to my website need this too?