Strategy & Consulting
‘Fail to Plan, Plan to Fail’
This famous military saying is at the heart of Exceed Online’s Strategic services. Even the biggest-budget websites will fail if poorly planned, yet a smaller budget does not have to get in the way of you becoming the ‘next big thing’ online.
Plan Before you Build
“The beginning is the most important part of the work.” Plato
Exceed’s Blueprint is your online business plan. It identifies then translates your business objectives into the most profitable eCommerce strategy for your company.
You’ll gain the essential insights every company must know before investing even a dollar into designing and building a new website.
What’s Involved?
Managing and growing an Online business is completely different from a Physical business. Exceed Online knows how. Exceed Online created the “Business Blueprint” document which tells you everything you need to know to be successful online.
Exceed offers two Blueprint services to match your budget and business requirements. Each service starts with the Blueprint Workshop. We’ll spend time with you and your key staff, digging through the wealth of information only you know, to discover the gems that will make you shine online.
Exceed then merges those insights with our unique combination of expertise, experience and methodology, to create your online plan for success.
The Essentials
“The best vision is insight.” Malcolm S. Forbes.
Your Blueprint will include vital insights such as:
- Online demand.
Exceed can define for you how many people are looking for your products and services, in Google, right now. This is the opportunity.
- Defining your competitors.
The competitors in the physical world do not necessarily pose the same threat to you online. Exceed Online researches your vertical to define the true online threats to your online business model.
- Online Strategy.
Many Physical businesses fail online because they take their “offline business philosophy” and try to make it work online. Exceed Online takes your market demand opportunity, competitive threats, existing business strengths and weaknesses, and defines your online business conduct.
- Functionality.
Once the strategic conduct is defined, Exceed can then accurately define the software platform and the specific features required to drive your online business. This is how Exceed Online can accurately price your project. There is no guessing. Every dollar you spend with Exceed Online is justified.
- Support Services.
Businesses require specialist support services to drive the strategy and support the technology. Ongoing services are defined in this section of the Blueprint (eg: Blog, Search Marketing, Google Analytics).
- Rationalising navigation.
Is the set up of your product categories intuitive to your target market? Whether you have 50 or 50,000 SKU’s, Exceed Online will create a navigation structure your target market will understand.
- Wire framing.
Exceed Online are the usability experts and will plan a complete layout of your website, taking into consideration the market opportunity, your core service offerings, the strategies, and your business objectives.
Where to Next?
Get in touch and ask us more questions, or call the team toll-free on 0800 932 786. Prefer to keep reading? Learn how we get you found by more prospects and take the guesswork out of improving your site.