Archive for SEO
SEO 101: The Often-Overlooked Components Of SEO
SEO is a very long, laborious exercise, which can sometimes take months for any noticeable results. It continues to get harder as Google update their algorithm to look for sites that are genuinely good, vs. sites that have been ‘SEO’ed’ poorly (we’re talking black hat SEO here). Trouble is, people often forget the SEO Basics, [...]
Read moreThe Times Are A-Changin’
People don’t like change. It’s just a natural thing. As humans, we are set in our ways. We like what we know, and fear the ‘dark abyss’. This translates across to most aspects of peoples lives. Watch the uproar when Facebook changes one tiny little thing, or when the New Zealand Herald website gets a [...]
Read moreIs Flash All That Flash?
The free landscape online businesses have when designing their websites is enticing. This is also the exciting phase of the project where clients get to see their business come to life, but the importance of this step should not be underestimated.
Read moreSEO Basics for Your Online Store
Keen to begin optimising your online store to get better results from search engines?
Read moreClient Q & A – Organic Visibility
I had a client contact me today to make comments on the Zarbo website . I wasn’t going to spend time breaking it down, but I did immediately noticed the URL strings. I said, Zarbo would always struggle to gain organic prominence in the search engines because of the technology that was powering it. Two [...]
Read moreOptimising images for search engines
Images play an important role in web design. They not only add an aesthetic appeal to your site but help in expressing ideas and thoughts. They can influence buying habits, grab attention and create a lasting impression about your site on the customer. After all, a picture is worth a thousand words.
Read moreTime and Place
Successful marketing is about choosing the right time and place. A funeral director would not advertise in a maternity ward of a hospital as it is not relevant so why do companies continually choose to invest in promoting their websites in printed catalogues that are delivered to hundreds of thousands of letterboxes?
Read moreSEO or Google Adwords?
Our consultants talk with hundreds of businesses each year who ask our advice about buying Google Adwords versus optimising their sites for free organic listings. Lets face it, Google dominates the search landscape both here in New Zealand and Australia.
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