Archive for Online Strategy
Fulfilment – Building Scalability and Profitability
The potential problem all online businesses face is, as sales increase, ROI decreases. This is due to the increase in cost/resource to deliver the orders. It is fine for online businesses to say they are acquiring 250 + orders per day through the website, but how profitable are they? The automation of processes reduces cost [...]
Time and Place
Successful marketing is about choosing the right time and place. A funeral director would not advertise in a maternity ward of a hospital as it is not relevant so why do companies continually choose to invest in promoting their websites in printed catalogues that are delivered to hundreds of thousands of letterboxes?
Online Customer Service
To acquire new customers typically costs money, whether it is online or off, so there needs to be methods in retaining and building their long term value. True online customer service is defined as all the activities conducted once the customer completes a purchase. This is referring specifically to the conduct of the customer service [...]
Choose Your Colours Carefully
Our brains respond to colour. It’s no accident that Coke and Ferrari use red, IBM blue and black, and the UPS courier service use brown. People tend to relax in green rooms, weightlifters have been found to perform better in blue gyms, babies cry more in yellow rooms. Prisons and hospitals now use specific colours [...]
SEO or Google Adwords?
Our consultants talk with hundreds of businesses each year who ask our advice about buying Google Adwords versus optimising their sites for free organic listings. Lets face it, Google dominates the search landscape both here in New Zealand and Australia.
What Advertising Budget?
Here’s a question for you, “If one of our greedy little banks offered a deal on one dollar coins for fifty cents, how many would you buy?” Most normal people would say, “I’ll take the lot”, right? Why then do companies have an advertising budget?
How to Set-up Shipping Online
This approach is so simple, yet so powerful, that most clients mentally kick themselves that they had been wasting time struggling with how to do shipping online. It may take a little time to get your head around, however it has succeeded for every one of Exceed’s eCommerce clients to date.
Quick Tips – 5 Email Marketing No No’s
You may have noticed an increase in articles from me about Email Marketing lately. Other than it being one of my online areas of specialty, it’s also one of the lowest-cost / highest-return forms of marketing (online or offline); and with my background in wholesale and retail, show me something with such impressive returns from [...]
Online Retailers Have More Power Than They Might Think
According to research released today, interesting changes in online buying habits suggest retailers have a growing influence on consumer’s online purchase decisions. Compared to a similar study in 2004, shoppers are starting their online search with fewer decisions made in advance.
