Archive for Online Strategy
How eCommerce is causing a sea change in the traditional approaches to business
We have been working closely with a client in the fitness equipment industry in NZ. We built their websites and have been doing some PPC management work for them. This client has been a major player in their industry for over 30 years, offers exceptional service, a high end range and competitive prices. This sounds [...]
Read moreMulti Channel Integration: connecting online and off
Changes in retail are being driven by the consumer as well as by the proliferation of new channels and the increased choice that this provides. Retailers must rethink their business models to find new ways to interact with customers in order to add more value to the overall shopping experience. Kyle and the Exceed team [...]
Read moreThe Challenges to implement an eCommerce project seamlessly: on time, on budget
There are many challenges and issues to address in order to implement successful eCommerce projects. Kyle and the Exceed team worked together to write this article to help you! When projects fail it’s usually the result of a multitude of issues. Typically these issues occur on both the client and the supplier-side. Rarely are they [...]
Read moreGetting Hosting Right for Busy Websites
Exceed Online recently was approached by a large offline Retailer to quote to build a new website. What was interesting was their shock in our pricing for hosting. When we reviewed their concerns over our pricing (which was higher than our competitors) we realised this is a very common question all clients come to us [...]
Read moreIs Flash All That Flash?
The free landscape online businesses have when designing their websites is enticing. This is also the exciting phase of the project where clients get to see their business come to life, but the importance of this step should not be underestimated.
Read moreI Want…
We all live in a society full of wants. Some are basic necessities – food, water, warmth – which can more accurately be classed as needs. Others are unfounded demands. On a daily basis the Exceed Project Team listens to the wants of businesses:
Read moreClient Q & A – Organic Visibility
I had a client contact me today to make comments on the Zarbo website . I wasn’t going to spend time breaking it down, but I did immediately noticed the URL strings. I said, Zarbo would always struggle to gain organic prominence in the search engines because of the technology that was powering it. Two [...]
Read moreDon’t Sweat The Small Stuff
Setting up an online business can be as simple or as complicated as you choose to make it.I have been involved in countless projects, both as a client and on the other side as a an Online Consultant working to deliver a website that meets the clients needs. The downfall I see all too often, [...]
Read moreBuilding a Database to grow your online business
When a new business starts its life, whether it is online or off, one of the biggest and more costly challenges is to acquire new customers. This cost is a reality, however, the growth of any online business can be balanced with direct marketing strategies and around the use of building a database.
Read moreAffiliate Marketing – How can it help you grow
When growing an online business, the challenge is in your methods to vary the sources of qualified traffic coming to your website. Both SEO and PPC efforts will do a very good job but like all businesses, building depth in qualified traffic sources will assist in reaching growth targets. Affiliate marketing is the act of [...]
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