Archive for Improving Conversion
Getting Hosting Right for Busy Websites
Exceed Online recently was approached by a large offline Retailer to quote to build a new website. What was interesting was their shock in our pricing for hosting. When we reviewed their concerns over our pricing (which was higher than our competitors) we realised this is a very common question all clients come to us [...]
Read moreThe Kiwi DIY philosophy does not work online
Kiwi’s are famous for doing things on their own, whether it be building a fence or fixing things around the house. The notion of being a “Jack of all trades” has always been beneficial for so many years because it saves you money. The issue Exceed Online faces is watching Kiwi’s applying this philosophy to the web [...]
Read moreGoogle Analytics and Continuous Improvement
I had a potential new client call me the other day wanting to lift the financial performance of his existing site. He doesn’t want a new website due to not having access to capital expenditure, but has room in his operational budget to set aside for monthly improvements to the existing site. (Exceed Online often [...]
Read moreAIDA: Attention-Interest-Desire-Action
When it comes to copywriting, I find that a lot of our clients overlook the importance of good copy, especially the influence it can have on a customer’s decision to make a purchase. In a sales situation presenting information properly is vital. You may be providing the right information but if the delivery is flawed [...]
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