Archive for Google Analytics
The Importance of Google Analytics (GA) Annotations
With so many websites running GA these days, we are going to look at one of its most powerful but often overlooked features – profile annotations. These are short notes (160 characters or less) allow you to tag certain key events or actions that affect your website.Some of these events might be:
Read moreThe Times Are A-Changin’
People don’t like change. It’s just a natural thing. As humans, we are set in our ways. We like what we know, and fear the ‘dark abyss’. This translates across to most aspects of peoples lives. Watch the uproar when Facebook changes one tiny little thing, or when the New Zealand Herald website gets a [...]
Read moreGoogle Analytics and Continuous Improvement
I had a potential new client call me the other day wanting to lift the financial performance of his existing site. He doesn’t want a new website due to not having access to capital expenditure, but has room in his operational budget to set aside for monthly improvements to the existing site. (Exceed Online often [...]
Read moreBuilding “Connectedness” – Keeping in Touch With Your Customers
The process of connecting to a market has always been arduous for many. For those who truly feel an online presence is key to growth (that should be all of you), the ability to implement a strategy around feedback loops is critical. If you are a pure play, this is compulsory.
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