Archive for eCommerce
How eCommerce is causing a sea change in the traditional approaches to business
We have been working closely with a client in the fitness equipment industry in NZ. We built their websites and have been doing some PPC management work for them. This client has been a major player in their industry for over 30 years, offers exceptional service, a high end range and competitive prices. This sounds [...]
Read moreOperational Structure: having the right resource internally
Every retailer has a different operational structure for their eCommerce channel, yet they have largely the same structure that manages their other channels, such as stores and call centres. In order to ensure the successful implementation and ongoing management of your eCommerce website the right structure must be in place, whether you’re replacing an existing [...]
Read moreMulti Channel Integration: connecting online and off
Changes in retail are being driven by the consumer as well as by the proliferation of new channels and the increased choice that this provides. Retailers must rethink their business models to find new ways to interact with customers in order to add more value to the overall shopping experience. Kyle and the Exceed team [...]
Read moreThe Challenges to implement an eCommerce project seamlessly: on time, on budget
There are many challenges and issues to address in order to implement successful eCommerce projects. Kyle and the Exceed team worked together to write this article to help you! When projects fail it’s usually the result of a multitude of issues. Typically these issues occur on both the client and the supplier-side. Rarely are they [...]
Read moreClient Question – What can I do to grow my Online Business
I had a client ask me my thoughts on what things they should do to grow their business. This is the email I sent:
Read moreBuilding Alignment on and offline – Part 2
In my last article (yesterday) I discussed the value of aligning your online business to your offline physical business. Today I want to talk about the key things which need to be in place in order to accurately achieve alignment.
Read moreBusiness Alignment: the bringing together of your online and offline businesses
Many Web Consultants do a really good job of spouting buzz words, but very few talk about the importance of aligning your physical business with your online business, but what does that really mean? How can it add value to both business units? What needs to happen to achieve this?
Read moreI Want…
We all live in a society full of wants. Some are basic necessities – food, water, warmth – which can more accurately be classed as needs. Others are unfounded demands. On a daily basis the Exceed Project Team listens to the wants of businesses:
Read moreThe Kiwi DIY philosophy does not work online
Kiwi’s are famous for doing things on their own, whether it be building a fence or fixing things around the house. The notion of being a “Jack of all trades” has always been beneficial for so many years because it saves you money. The issue Exceed Online faces is watching Kiwi’s applying this philosophy to the web [...]
Read moreThe Apple iPad and eCommerce
The iPad was released into the New Zealand market last Friday. The iPad is set to push the boundaries of eCommerce even further when it comes to consumer interaction and ease of use.
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