Archive for Design
Is Flash All That Flash?
The free landscape online businesses have when designing their websites is enticing. This is also the exciting phase of the project where clients get to see their business come to life, but the importance of this step should not be underestimated.
Read moreThink what you can take away, not what you can add
We all know the phrase less is more. But how many of us truly understand what it means, and more importantly, how do we apply this golden rule when selling online?
Read moreWhy is my image blurry?
Most of our clients don’t know the difference between vector and bitmap graphics. Now I know how geeky that sounds but the truth is, if you manage an online shop, dipping your toes in the technical water once in a while really benefits you.
Read moreChoose Your Colours Carefully
Our brains respond to colour. It’s no accident that Coke and Ferrari use red, IBM blue and black, and the UPS courier service use brown. People tend to relax in green rooms, weightlifters have been found to perform better in blue gyms, babies cry more in yellow rooms. Prisons and hospitals now use specific colours [...]
Read moreQuick Tips – 5 Email Marketing No No’s
You may have noticed an increase in articles from me about Email Marketing lately. Other than it being one of my online areas of specialty, it’s also one of the lowest-cost / highest-return forms of marketing (online or offline); and with my background in wholesale and retail, show me something with such impressive returns from [...]
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