Archive for Customer Service
Methods in building credibility
My last article discussed how people get caught up in fancy technology and never even consider the online business fundamentals in meeting visitor needs and ultimately building credibility. This article breaks down what you need to do to achieve this. Whether you are a new or existing online business, when you have a first time [...]
Online Customer Service
To acquire new customers typically costs money, whether it is online or off, so there needs to be methods in retaining and building their long term value. True online customer service is defined as all the activities conducted once the customer completes a purchase. This is referring specifically to the conduct of the customer service [...]
How to Set-up Shipping Online
This approach is so simple, yet so powerful, that most clients mentally kick themselves that they had been wasting time struggling with how to do shipping online. It may take a little time to get your head around, however it has succeeded for every one of Exceed’s eCommerce clients to date.
Building “Connectedness” – Keeping in Touch With Your Customers
The process of connecting to a market has always been arduous for many. For those who truly feel an online presence is key to growth (that should be all of you), the ability to implement a strategy around feedback loops is critical. If you are a pure play, this is compulsory.
Quick Tips – 5 Email Marketing No No’s
You may have noticed an increase in articles from me about Email Marketing lately. Other than it being one of my online areas of specialty, it’s also one of the lowest-cost / highest-return forms of marketing (online or offline); and with my background in wholesale and retail, show me something with such impressive returns from [...]
