What Advertising Budget?
Here’s a question for you, “If one of our greedy little banks offered a deal on one dollar coins for fifty cents, how many would you buy?”
Most normal people would say, “I’ll take the lot”, right?
Why then do companies have an advertising budget?
How to Set-up Shipping Online
This approach is so simple, yet so powerful, that most clients mentally kick themselves that they had been wasting time struggling with how to do shipping online. It may take a little time to get your head around, however it has succeeded for every one of Exceed’s eCommerce clients to date.
Building “Connectedness” – Keeping in Touch With Your Customers
The process of connecting to a market has always been arduous for many. For those who truly feel an online presence is key to growth (that should be all of you), the ability to implement a strategy around feedback loops is critical. If you are a pure play, this is compulsory.
Quick Tips – 5 Email Marketing No No’s
You may have noticed an increase in articles from me about Email Marketing lately. Other than it being one of my online areas of specialty, it’s also one of the lowest-cost / highest-return forms of marketing (online or offline); and with my background in wholesale and retail, show me something with such impressive returns from such a small outlay, and I can’t help but get excited!
Latest News … One Word: Google
Although figures for NZ are even higher, recent stats from the US search landscape show Google accounts for 72.09% of all searches.
The recent Hitwise data, conducted for the 4 weeks ending 31 Jan 09, also reported Yahoo Search, MSN Search and Ask.com receiving 17.81%, 5.44% and 3.31% respectively.
Continue Reading…
Latest News … Online’s Up for The Top 500 Retailers
The 2009 edition of Internet Retailer’s Top 500 Guide reveals an average of 16.9% growth for the US retailers that tracked their eCommerce sales in 2008.
Online Retailers Have More Power Than They Might Think
According to research released today, interesting changes in online buying habits suggest retailers have a growing influence on consumer’s online purchase decisions.
Compared to a similar study in 2004, shoppers are starting their online search with fewer decisions made in advance.
Magento Reward Points System
Have you been selling online for awhile? Even if you’re new to selling online, you’re most likely well aware that you make very little profit, if any, on a first time customer. Almost the entire profit is swallowed up by the advertising required to get that visitor to your website and then persuade them make a purchase. The truly profitable customers are the ones who make purchases again and again. To be completely honest, those repeat orders are the difference between life and death.
