I Want…
We all live in a society full of wants. Some are basic necessities – food, water, warmth – which can more accurately be classed as needs. Others are unfounded demands.
On a daily basis the Exceed Project Team listens to the wants of businesses:
The Kiwi DIY philosophy does not work online
Kiwi’s are famous for doing things on their own, whether it be building a fence or fixing things around the house. The notion of being a “Jack of all trades” has always been beneficial for so many years because it saves you money. The issue Exceed Online faces is watching Kiwi’s applying this philosophy to the web by trying to fix, manage and improve the performance of their website.
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The Apple iPad and eCommerce
The iPad was released into the New Zealand market last Friday. The iPad is set to push the boundaries of eCommerce even further when it comes to consumer interaction and ease of use.
Magento Mobile – Mobile Commerce
Magento Mobile is now available which is the world’s first mobile commerce platform. Mobile commerce opens up opportunities to engage with your customers and build your customer relationships even further than you could before.
Is this you, or do you know of someone?
Just another busy month at the Exceed Online HQ. We sent an offer letter for 2 new hires, posted an ad for an Internet Consultant, another intern just started and is being trained, a part time consultant just came on board, and yes, HR is interviewing new candidates every day.
Exceed Online is growing at a head spinning rate. Would you like to join us on our journey through the eCommerce ecosystem? Is this the right adventure for you?
Are you a Procrastinator?
For some, $300 is a drop in the bucket, but for me it was more like dropping it down a 120-foot well. While it is possible that the pipe connected to the pump in my below ground tank, which feeds water into our house, simply burst on its own, I cannot help but think I caused the issue myself.
Manufacturer’s and the Direct to Consumer Approach
Are you a Manufacturer who has serious concerns about moving to a direct to consumer approach? A blog post from E-consultancy titled, “Why Not Selling Online Can Damage Your Brand” covers many key reasons why a direct to consumer approach has become a “must have” in building a Manufacturer’s brand.
Client Q & A – Organic Visibility
I had a client contact me today to make comments on the Zarbo website . I wasn’t going to spend time breaking it down, but I did immediately noticed the URL strings. I said, Zarbo would always struggle to gain organic prominence in the search engines because of the technology that was powering it. Two hours later, my client sent me a
Zarbo case study and told me I was wrong. The key statement in the case study read:
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Google Analytics and Continuous Improvement
I had a potential new client call me the other day wanting to lift the financial performance of his existing site. He doesn’t want a new website due to not having access to capital expenditure, but has room in his operational budget to set aside for monthly improvements to the existing site. (Exceed Online often works on existing websites and endorses this approach when capital investment is not available).
When reviewing the website to determine if Exceed could help, he told me the site is organically superior due to all the traffic he receives each month (apparently his site receives 20,000 unique visitors each month). This conclusion came from him viewing the AW stats package which came with the website. AW stats, good times, good times.
My reply:
AIDA: Attention-Interest-Desire-Action
When it comes to copywriting, I find that a lot of our clients overlook the importance of good copy, especially the influence it can have on a customer’s decision to make a purchase.
In a sales situation presenting information properly is vital. You may be providing the right information but if the delivery is flawed then you could be losing business.
