15 May 2012

How does Google Adwords work?

by Lance O'Grady

Google Adwords, Pay Per Click No Comments
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Source: pulpmedia.at

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14 May 2012

Exceed Online Hits the Jackpot in Las Vegas

by Kyle Aspinall

Headlines, News No Comments
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At the Magento Imagine eCommerce Conference 2012, Exceed Online was honoured with the prestigious Magento Partner Excellence Award.

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09 Mar 2012

Facebook Timeline for Brands: My thoughts so far

by Lance O'Grady

Social Media 1 Comment
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I have always been a big fan of change. Innovation I call it. Unlike many others, I relish at the opportunity for frequent change (I even like to move apartment and swap cars almost yearly). Which is why when Facebook Timeline came out for personal profiles I jumped at the chance to upgrade. Immediately however I found myself thinking “How will this affect brand pages?”.

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07 Feb 2012

The Top 5 Reasons to Use Google Webmaster Tools

by Jason Greenwood

Online Tools No Comments
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So you are currently using Google Analytics (GA), Google AdWords (AW), Google Search, Google Keyword Tool, Google Website Optimizer (GWO), Google Sites, Google Documents (Docs), Google Maps and many other Google tools and properties.

But what about Google Webmaster Tools? This is an often overlooked free tool from Google that allows you to see what Google thinks of your site, allowing you to correct site errors and other functions that any Webmaster worth their salt should be responsible for. Google Webmaster Tools focus primarily on the operational aspects of your web site. In this article, we cover the Top 5 Reasons to Use Google Webmaster Tools (GWT).

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06 Jan 2012

SEO 101: The Often-Overlooked Components Of SEO

by Lance O'Grady

SEO No Comments
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SEO is a very long, laborious exercise, which can sometimes take months for any noticeable results. It continues to get harder as Google update their algorithm to look for sites that are genuinely good, vs. sites that have been ‘SEO’ed’ poorly (we’re talking black hat SEO here). Trouble is, people often forget the SEO Basics, and move straight into the ‘heavy lifting’. I’ve decided to prepare a SEO 101 article that contains often-overlooked SEO activity that should be completed before turning anywhere else. Continue Reading…

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11 Dec 2011

The Importance of Google Analytics (GA) Annotations

by Jason Greenwood

Google Analytics No Comments
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With so many websites running GA these days, we are going to look at one of its most powerful but often overlooked features – profile annotations. These are short notes (160 characters or less) allow you to tag certain key events or actions that affect your website.Some of these events might be: Continue Reading…
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14 Nov 2011

The Times Are A-Changin’

by Lance O'Grady

Google Analytics, Google Website Optimizer, Pay Per Click, SEO No Comments
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People don’t like change. It’s just a natural thing. As humans, we are set in our ways. We like what we know, and fear the ‘dark abyss’. This translates across to most aspects of peoples lives. Watch the uproar when Facebook changes one tiny little thing, or when the New Zealand Herald website gets a new layout. You can imagine then, that people would be in an uproar when Google change their products, and services, quicker than most can keep up.
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13 Oct 2011

How eCommerce is causing a sea change in the traditional approaches to business

by Jason Greenwood

Online Strategy, eCommerce 1 Comment
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We have been working closely with a client in the fitness equipment industry in NZ. We built their websites and have been doing some PPC management work for them. This client has been a major player in their industry for over 30 years, offers exceptional service, a high end range and competitive prices. This sounds like a recipe for success doesn’t it? Unfortunately it is not working as well as it once was. Continue Reading…

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12 Jul 2011

Our view on eBay’s acquisition of Magento

by Kyle Aspinall

News No Comments
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Well the word continues to spread about eBay’s acquisition of Magento. I thought it would be well worth the time and effort in communicating our opinion as a Magento Gold Partner what this means for the Magento community at large. Continue Reading…

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01 Mar 2011

Growing Pains – Bigger is better, or is it?

by Sergei Filippov

Business Practice 1 Comment
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What is it about businesses and growing? Forever pushing to expand, to spread, to grow. Why is it that most of the time expansion is the goal? Is it just egoic state of mind or something we have been conditioned to think is the “natural” progression? Continue Reading…

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