Client Question – What can I do to grow my Online Business
I had a client ask me my thoughts on what things they should do to grow their business. This is the email I sent:
SEO Basics for Your Online Store
Keen to begin optimising your online store to get better results from search engines?
Think what you can take away, not what you can add
We all know the phrase less is more. But how many of us truly understand what it means, and more importantly, how do we apply this golden rule when selling online? Continue Reading…
Why is my image blurry?
Most of our clients don’t know the difference between vector and bitmap graphics. Now I know how geeky that sounds but the truth is, if you manage an online shop, dipping your toes in the technical water once in a while really benefits you.
Utilizing Social Media for eCommerce
Are you utilizing social media to increase your sales and strengthen your customer relationships? If you have mastered the basics with content and SEO then it may be time to consider getting stuck into social media.
Building Alignment on and offline – Part 2
In my last article (yesterday) I discussed the value of aligning your online business to your offline physical business. Today I want to talk about the key things which need to be in place in order to accurately achieve alignment.
Role Reversal
Everyone in society juggles multiple roles – father, mother, son, daughter, sister, brother, manager, client, supplier, workmate… Perhaps this has confused the lines as to when we are required to step into a particular role and when we should leave it to the specialists.
I often wonder whether a patient would tell a heart surgeon how to undertake their double bypass surgery. Can you imagine saying to your doctor “it is easy, just clear the blockage”. While the Exceed Online teams are not heart surgeons we are specialists in the online industry. Like surgeons our experience has developed over years of experience and training making us understand the steps and time that is needed to achieve a successful online business.
Unfortunately I see successful projects affected by clients choosing to add another role to their bow. This can result in a misunderstanding of the complexities involved in the process including requests for the ‘heart surgeon’ to take shortcuts (that Exceed know will only lead to disaster later down the track); or the expectation that the ‘surgery’ is done in only half the time it actually takes because “it is easy”.
To be honest there isn’t a need for another role to be added to our clients already busy lives. Exceed Online has completed hundreds of successful projects and are more than happy to share their knowledge. By letting the specialists do what they do best, a seamless online business can be launched.
Business Alignment: the bringing together of your online and offline businesses
Many Web Consultants do a really good job of spouting buzz words, but very few talk about the importance of aligning your physical business with your online business, but what does that really mean? How can it add value to both business units? What needs to happen to achieve this?
I Want…
We all live in a society full of wants. Some are basic necessities – food, water, warmth – which can more accurately be classed as needs. Others are unfounded demands.
On a daily basis the Exceed Project Team listens to the wants of businesses:
The Kiwi DIY philosophy does not work online
Kiwi’s are famous for doing things on their own, whether it be building a fence or fixing things around the house. The notion of being a “Jack of all trades” has always been beneficial for so many years because it saves you money. The issue Exceed Online faces is watching Kiwi’s applying this philosophy to the web by trying to fix, manage and improve the performance of their website.
Continue Reading…
