SEO 101: The Often-Overlooked Components Of SEO
SEO is a very long, laborious exercise, which can sometimes take months for any noticeable results. It continues to get harder as Google update their algorithm to look for sites that are genuinely good, vs. sites that have been ‘SEO’ed’ poorly (we’re talking black hat SEO here). Trouble is, people often forget the SEO Basics, and move straight into the ‘heavy lifting’. I’ve decided to prepare a SEO 101 article that contains often-overlooked SEO activity that should be completed before turning anywhere else. Continue Reading…
The Importance of Google Analytics (GA) Annotations
The Times Are A-Changin’
How eCommerce is causing a sea change in the traditional approaches to business
We have been working closely with a client in the fitness equipment industry in NZ. We built their websites and have been doing some PPC management work for them. This client has been a major player in their industry for over 30 years, offers exceptional service, a high end range and competitive prices. This sounds like a recipe for success doesn’t it? Unfortunately it is not working as well as it once was. Continue Reading…
Our view on eBay’s acquisition of Magento
Well the word continues to spread about eBay’s acquisition of Magento. I thought it would be well worth the time and effort in communicating our opinion as a Magento Gold Partner what this means for the Magento community at large. Continue Reading…
Growing Pains – Bigger is better, or is it?
What is it about businesses and growing? Forever pushing to expand, to spread, to grow. Why is it that most of the time expansion is the goal? Is it just egoic state of mind or something we have been conditioned to think is the “natural” progression? Continue Reading…
Operational Structure: having the right resource internally
Every retailer has a different operational structure for their eCommerce channel, yet they have largely the same structure that manages their other channels, such as stores and call centres.
In order to ensure the successful implementation and ongoing management of your eCommerce website the right structure must be in place, whether you’re replacing an existing platform or developing the channel from the ground up.
Kyle put this article together to send to a new client who asked for his guidance on the matter. I thought it was so good, I wanted more people to benefit from his advice.
Multi Channel Integration: connecting online and off
Changes in retail are being driven by the consumer as well as by the proliferation of new channels and the increased choice that this provides. Retailers must rethink their business models to find new ways to interact with customers in order to add more value to the overall shopping experience.
Kyle and the Exceed team worked together to write this article to assist in clarifying what a true multi channel business should look like in the years to come.
The Challenges to implement an eCommerce project seamlessly: on time, on budget
There are many challenges and issues to address in order to implement successful eCommerce projects. Kyle and the Exceed team worked together to write this article to help you!
When projects fail it’s usually the result of a multitude of issues. Typically these issues occur on both the client and the supplier-side. Rarely are they only caused by one party.
Getting Hosting Right for Busy Websites
Exceed Online recently was approached by a large offline Retailer to quote to build a new website. What was interesting was their shock in our pricing for hosting. When we reviewed their concerns over our pricing (which was higher than our competitors) we realised this is a very common question all clients come to us with and thought it best we document an answer which should help everyone understand that the cheapest hosting solution will not only hurt your site performance but most importantly your business goals. Below is a response from Kyle Aspinall to the Retailer who shall remain nameless in this article.
