Kyle Aspinall

Managing Director

Kyle brings more than 14 years experience, starting with the dotcom boom in the USA where he was based for 7 years. On his return to NZ, Kyle found our market lagging significantly behind the USA, leading him to found Zeald. Seeing the gap in the market for an eCommerce dedicated, full-service agency, he sold his shares in Zeald and founded Exceed Online with Greg Randall.

Greg Randall

Head of Online Strategy

Co-founder of Exceed, Greg brings substantial experience in Business Strategy, Project Management, Operations, Distribution Logistics and Process Management across multiple business models. Prior roles included General Manager of Auckland Gas, an iconic New Zealand Corporate Utility, Senior Operations Manager of Washtech Ltd, a high volume manufacturer of industrial equipment, and General Manager of a Retail Chain of 6 large format home-wares stores in Canada.

Claire Anderson

Operations Manager

Claire’s Bachelor of Business Studies majoring in Marketing gave her a head-start for taking on the corporate world. Starting as an Assistant Brand Manager for Fletcher Building she moved to Avis as their Brand Manager before specialising in eCommerce for the Avis Budget Group. Claire is now Exceed’s Operations Manager, ensuring the project team delivers sites on-time and to the high-quality clients have come to expect from Exceed.

Ken Daniels

Head of Online Marketing

Ken spent several years as a freelance consultant specialising in marketing, web analytics and usability. Since joining Exceed Online in 2006, Ken has created and deployed hundreds of marketing strategies for a diverse range of clients including the likes of Avis, Warner Music, Contact Energy and Singapore Airlines. A career that has seen him travel as far as New York in pursuit of the latest methodologies, Ken ensures your marketing initiatives exceed expectations.

Ling Nieh

Head of Design

Ling graduated from Auckland University, Elam School of Fine Arts with a Bachelor majoring in design. Her passion in art and design coupled with her experience in web, print, branding and illustration allows her to have the best of all worlds when creating and exploring limitless possibilities with a relentless attention to detail in visual communication. In a constantly changing and evolving environment, Ling’s multi-discipline approach to web creative contributes to unique design solutions that are not just a bonus, but a necessity.